Academic Progression

Concertina Sketchbook For the first half of the sense of place project we have  been provided with an A5 concertina sketchbook which is a spineless book that opens out landscape, providing us with enough space to experiment with ideas relevant to this project. With this sketchbook we have two sides, one side will show all of our primary research where we will carry out the research ourselves, such as going out and drawing up maps, signs and various pieces in relation to the project. The other side is secondary where we will fill the pages with artwork of artists, photographers and designers that we are inspired by.  I am excited to get this sketchbook underway and even more so to get it completed but currently I am unsure about what to add and how to add it. I don't wish to make the sketchbook look messy and carelessly thrown together but at the same time I don't want to take too long creating it.

Design Manifesto   ‘An idea that is not dangerous is unworthy of being called an idea’. Oscar Wilde (1981) During the lecture we were introduced to design manifestos. A manifesto is a published verbal declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto either accepts a previously published opinion or public consensus, or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political or artistic in nature, but may present an individual's life stance. Referring back to Daniel Eatock, Eatock created his own conceptual design manifesto, It consisted of: Begin with ideas Embrace chance Celebrate coincidence  Ad-Lib and make things up Eliminate superfluous elements Subvert expectation Make something difficult look easy Be first to last Believe complex ideas can produce simple things Trust the process  ...

'All designs begin with little ideas' Today was our first lecture for the 'Theory as Practice' module. The module lead, Dr Anna Powell introduced us to Theory or 'How to have an idea'. The aims of the lecture were to:  Define theory and consider why we should theorise our practice. Discuss how engaging with theory and critical discourse can support or inspire practice. Discuss why we should take critical perspective in relation to our own work. Look beyond commercial design: Think about ideas, authorship and identity in relation to practice. ‘There is no reading of a work which is not also a re-writing’.  ( Terry Eagleton    literary theorist).   Visual Communication  The colours of the shell logo is iconic, the combination of bright yellow and red is not only to add a striking appeal but the reason behind the choice of colours is down to shell's home initially being in California and the company was keen to stress their links with ...